About Us

About Jade and May

Founded in 2018 when Carlie, her husband and three young kids escaped the Geelong winter to celebrate her 40th birthday in the warmth of Vietnam. What was meant to be a big bucket list trip to Sri Lanka, was switched at the last minute to Vietnam - a decision that you might say was a sliding-doors moment for Carlie and her family 

Although there were no plans to embark on a new business, a niggle of an idea blossomed as Carlie spent time in the colourful and eclectic streets of Hoi An.  A place that is truly unique, beautiful and inspiring but also the home to some of the best tailors and makers in the world. 

During the days spent under the hot Vietnamese sun exploring ruins, food markets and local beaches with the family... the niggle grew... until she found herself poolside brainstorming business names with her husband for hours on end and hitting the streets looking for the right maker and fabric suppliers whilst the kids had their afternoon naps.   And that's when Jade and May truly began.   

What started as an intention to create a range of linen bathrobes with the gorgeous seamstress Carlie found in Hoi An, somehow very quickly, and without much thought at all, snowballed into what Jade and May is today. 

The first range of linen bathrobes were sold at a stand at the local Makers Christmas Market in 2018 and buoyed by the great feedback and interest in the product an online store was created thereafter.  

After selling out of the first shipment and running onto some serious logistics issues from Hoi An, Carlie moved production to a family-owned small factory in Bali (sounds easy, right? It was not, but that's a story for another day!).   Once production was up an running in Bali they began renovating and opening the very first Jade and May concept store in the Arts Precinct on Rutland St, Newtown which was open for the Christmas of 2029.  All within the space of a year, and what a year it was!   

In the years to follow and despite Covid lockdowns and the rest of the chaos the world has been in, Jade and May has grown.   Taking over a second space next door and doubling our retail store.  Frown in people - including staff,  customers and makers.  Grown in ranges and collections produced, in beautiful brands stocked and even grown in confidence. 

Team Jade and May is made up of some pretty special people who love what they do.  And we think it's that reason alone that makes you love Jade and May, too! 

Thanks for supporting us, our makers and our creators, and allowing us to work in our dream jobs.  Pop in an say hi next time you are in Geelong - we love it when you come to visit