Revival Runway Feature:

Geelong based fashion brand Jade and May is the go-to choice for anyone looking for well-made, comfortable casual wear in natural fabrics. Although begun originally as a sleepwear brand, Jade and May has now transitioned into stylish leisurewear. 

“Jade and May offers comfortable, easy pieces that are ethically produced.  Pieces to wear for relaxed days or a good night’s sleep,” explains the brand’s founder and designer Carlie O’Loughlin. 

HOW IT BEGAN …

During a trip to Hoi An, Vietnam, Carlie had some garments custom made and loved the fact that she could get exactly what she wanted made for her.

“I saw more in it and before long my husband and I found ourselves poolside brainstorming business names and finally, hitting the streets looking for a maker and fabric supplier to create the beginning of what Jade and May is today,” says Carlie

“The brand name actually came from a mix of my, and my daughter’s middle names.

“We launched at the end of 2018 with a couple of pieces at a local market in Geelong, then moved online before moving into our first retail store in Geelong at the end of 2019. 

“Despite Covid lockdowns and the chaos the years have brought, Jade and May has grown.  Taking over a second space next door in 2020 to double the existing retail floor space, allowing room for the growing collections and brands stocked within the store.”

Carlie laughingly calls herself a “designer in the making”: “My background is actually in corporate travel but I was on maternity leave and needed a change and this was it.”

https://revivalrunway.com/jade-and-may-fashion-brand-is-focused-on-supporting-women-and-relaxing-days/