We Don't Follow the Fashion Seasons Or Trends

Traditionally fashion follows seasons and trends, with most brands releasing anywhere between 2 and 6 seasons each and every year but we do things a little differently here at Jade and May.  

We create and release one product at a time in relatively small batches, allowing our factories to plan their workload ensuring our makers are not overworked or asked to work unrealistic hours of overtime.  Smaller batches allow us to reduce and avoid any unnecessary textile waste

Slow Fashion may be a buzz word in modern times and we are here for it. We practise slow fashion in more ways than one.  Avoiding production deadlines in our ethical run, female owned and run factory using superior quality, durable natural fibres in styles and designs that are classic, comfortable and can be worn long term, often in a multitude of ways and always for longer than just for the term of a trend