Studio Roof: Where Art, Nature and Sustainability Meet
There is something wonderfully nostalgic about building something with your own hands. Popping out the pieces, folding them into shape and watching a flat sheet transform into a colourful bird, butterfly or beetle feels just as magical for adults as it does for children.
That sense of creativity sits at the heart of Studio Roof.
Known around the world for their vibrant 3D wall art, Studio Roof creates beautifully designed decorative pieces that celebrate the natural world while treading more lightly on it. Every butterfly, bird, flower and insect is designed to remind us of the colour, diversity and wonder found in nature, while encouraging us to slow down, make something and appreciate the beauty around us.
Who is Studio Roof?
Studio Roof is a Dutch design studio founded by husband-and-wife team Romy and Ilya. Based in Amsterdam, the brand was born from a love of imagination, storytelling and the natural world.
Rather than creating products that are simply decorative, Studio Roof designs pieces that invite interaction. Every artwork begins as a flat-packed sheet before becoming a striking three-dimensional sculpture through a simple assembly process.
The result is wall art that feels playful, artistic and surprisingly lifelike.
Their collections draw inspiration from forests, tropical birds, butterflies, flowers, insects and marine life, encouraging us to look more closely at the incredible biodiversity surrounding us.
Designed With Nature in Mind
Nature isn't simply the inspiration for Studio Roof. It also guides the way the products are made.
Unlike many decorative pieces made from plastic or synthetic materials, Studio Roof chooses materials that have a significantly lower environmental impact.
Their designs are created using:
- Recycled cardboard
- Vegetable-based inks
- Plastic-free flat-pack construction
- Thoughtfully designed packaging
By choosing recycled cardboard, Studio Roof gives existing materials a second life while reducing the need for virgin paper fibres. Cardboard also has the advantage of being lightweight, durable and recyclable at the end of its life.
The use of vegetable-based inks further reduces reliance on petroleum-based inks, making the printing process gentler on the environment.
Why Flat-Pack Design Matters
One of the cleverest parts of every Studio Roof piece is something many people don't initially notice.
Everything arrives completely flat.
This dramatically reduces the amount of space required during transport and storage, allowing more products to fit into each shipment compared with bulky decorative objects. Fewer shipments and more efficient transport help reduce the environmental footprint associated with moving products around the world.
It also means less unnecessary packaging and a product that's easy to wrap as a gift or tuck into a suitcase.
More Than Decoration
Studio Roof believes that homes should be filled with objects that inspire curiosity.
Rather than mass-produced décor that simply fills a shelf, each piece becomes part artwork, part creative project.
Taking a few minutes to assemble your butterfly or bird creates a small moment of mindfulness. It encourages you to slow down, focus your attention and enjoy making something beautiful with your own hands.
For children, it also introduces ideas about nature, design and creativity without relying on batteries or screens.
Celebrating Biodiversity
Many Studio Roof collections feature species that play an essential role in healthy ecosystems.
Butterflies, bees, beetles and birds are far more than beautiful creatures. They help pollinate plants, disperse seeds and maintain healthy natural environments.
By turning these animals into colourful artworks, Studio Roof hopes people develop a greater appreciation for the biodiversity that surrounds us and the importance of protecting it.
Their bold colours aren't intended to copy nature exactly. Instead, they celebrate its energy, diversity and endless creativity through graphic design.
A Thoughtful Gift
Studio Roof pieces have become popular gifts because they offer something a little different.
They're ideal for:
- Housewarming gifts
- Children's bedrooms and nurseries
- Creative studios and home offices
- Nature lovers
- Art enthusiasts
- Teachers and classrooms
- Anyone who enjoys thoughtful design
Because they arrive flat packed, they're also wonderfully practical to post or travel with.
Why We Love Studio Roof at Jade and May
At Jade and May, we're drawn to brands that create with purpose.
Studio Roof shares many of the values that matter to us:
- Thoughtful, original design
- Responsible material choices
- Products made to be treasured rather than replaced
- Creativity that brings joy into everyday life
- A genuine appreciation for craftsmanship and nature
Their colourful creations sit beautifully alongside our collection of ethically made homewares, bringing personality, colour and conversation to any room.
In a world filled with disposable décor, Studio Roof reminds us that beautiful design can also be responsible, imaginative and made to last.
A simple piece of recycled cardboard can become a butterfly that brightens a room for years. Sometimes the smallest things really do leave the biggest impression.
